Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and extension of this popular platform. Businesses and associations are using Facebook to leverage the large network, show their presence and build engaging and long lasting relationships with customers, members and fans. Studies prove that an interactive Facebook page gives a reason to your fans to stay, interact and promote your business or cause.

Here are five tips to create an engaging Facebook Fan Page.
1. Use Great Graphics
Pictures say a thousand words and people visiting your Facebook Fan Page want to see some great visuals and eye candy. This is a chance to showcase your brand and make it visually stimulating.

2. Personalize The Visitor's Experience
Use the wall setting to create a custom landing page for fans and non fans alike full of content-rich multimedia.

3. Allow Visitor's To Engage And Comment On Your Page
Participation is the new black in social media and it's imperative that you allow visitors to contribute to your fan page. Set the permissions so that your fans can upload videos and photos, write comments or share links. If any fans misuse the permission, you can selectively block them from posting and you can delete their post. The more freedom you give to the fans, the more they will feel at home.

4. Create A Custom Facebook Fan Page URL
A typical Facebook Fan Page has a long, obscure and forgettable web address that makes it difficult for you to aggressively market and promote. Use the "Memorable Address Facebook Application" to create a short, memorable URL for your Facebook Fan Page.

5. Add Some Sizzle And Spice To Your Facebook Fan Page
There are hundreds of third-party applications that can add spicy, salty, sweet content that will make your visitors brain cells dance and add sizzle to your brand page. Here are just a few that you should consider.
* Blog RSS Feed Reader allows you to share your blog posts article with your fans and continually updates your page.
* Profile HTML allows you to add arbitrary pieces of HTML code to your page. Don't know HTML or why you should add it? Ask your kids, they'll help you.
* YouTube Box allows you to embed videos from Bebo, Dailymotion, Google, YouTube and many other video services.
* Develop an application that is engaging and entertaining – I’ll cover this in detail in a later post.

So what are you waiting for? Your fans await you…go out and create an awesome Facebook Page! What’s have you experienced as the biggest challenge in launching your Facebook Page?