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| Step by Step instructions for setting up your Facebook Page | 11:22 PM |
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Congratulations on your decision to create a Facebook Page.
Your Facebook Page includes many benefits:
* Indexed in search engines, which increases the likelihood of folks finding you or your organization through a Google search.
* Can have multiple administrators. This lightens the workload of maintaining a page
* Captures data on visitors allowing you to analyze your traffic
* There are no limits to the number of fans you can have on a page.
* You can easily send messages and updates to all your fans.
Two decisions have to be made prior to setting up your Facebook Page:
1. The name of your Facebook Page (see prior post)
2. The Page Category – Think very carefully about what category you want to be listed in (check out all the dropdown boxes to see your options.
Now you are ready for the actual set up. If you log out of your personal account, you'll get the regular Facebook sign-up screen and below the text boxes is a link that says "Create a Page for a celebrity, band or business."
When you click that link, you're taken to the same screen shown in the previous section and the same caveats apply about choosing a Page category and name. (Note that when you enter your name in the box as your "Electronic Signature," it doesn't tie the page back to your personal profile in any way. You're simply acknowledging you have the authority to create this Page on behalf of the company/brand and it's never used for any purpose again later.) Next you'll be taken to a screen asking for a few more details.
The important thing here is to select the button that says, "I do not have a Facebook account." If you select the other one, you'll be prompted for your username and password and you'll end up tying this Page to your profile.
Tip: In some cases companies, non-profits, etc. employ a page administrator. It is best to have the company create a unique email address for the Facebook administrator. That way, if for any reason you are no longer available to administer the Page, they can simply give someone else access to that e-mail account and the Facebook Page.
Once you've finished signing up, you'll be sent a verification e-mail. When you've confirmed your identity and log back into Facebook, you'll be taken to this screen.
Congratulations, you are now the proud administrator of a Facebbook Page. This is where you'll be able to start adding content to bring your new Page to life. If you're still not sure about all this, please send me a note with your specific questions and I'll try to clarify it some more.
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