Are you in or out? Are you leading or following?


With more than 250+ million users Facebook is packed full of conversations. With so much chatter it is critical for brands to see what consumers are saying about them and issues surrounding their products. Brands can take advantage of the opportunity to be a major part of a user’s conversation on Facebook. That means every time someone comments on your new status, a photo, a video, a discussion thread, or anything else, you need to jump in and comment on it.

We are in the midst of a conversational revolution and you and your company needs to be part of it. It is imperative that you actively participate.


Failure to jump in could cost you. Neglecting to engage your customers and potential customers means less revenue, and it also means you’ll be losing to your competition who is engaging with their customers on a regular basis. Whether you are a small business (dentist, physician, plumber, restaurant, etc) or a large corporation, you need to be talking to your client and the only way to do that is through a two way dialogue. They’ll ask you questions that you can reply to and you can ask questions as well. Ask about what would improve their experience with your company. Also, ask them about the world in general because at the end of the day, they’re humans just like you.

It takes extra effort to engage your clients and by taking advantage of the Facebook platform you will be going that extra mile to keep your clients coming back.

You want to promote an exceptional brand right? What's your Facebook branding challenge? How do you engage your customers in conversation?

This post was inspired by Nick O’Neill at allfacebook.com